Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

KAM With Passion

JUNE 20, 2021

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

ProlifIQ

JUNE 21, 2023

This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program. Account plans are instrumental in managing and retaining strategic accounts. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

MARCH 26, 2024

Differentiating from Sales and Post-Sales Strategies While pre-sales, sales, and post-sales strategies are interconnected and complementary, they serve distinct purposes: Pre-Sales Strategy: Focuses on activities and processes that occur before the sale, such as lead generation, lead qualification, customer profiling, and solution development.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52