article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

article thumbnail

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

article thumbnail

Customer Centric Growth Amid COVID

Revegy

In the current COVID-19 global health crisis, companies are faced with unprecedented challenges as they strive to maintain their businesses and anticipate a constantly changing business ecosystem. To keep your goals on track and to uncover new opportunities, focus on establishing a customer-centric strategy.