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Strategic Account Management

ProlifIQ

This analysis can also uncover areas where the client may be using your competitor’s products, presenting an opportunity for account managers to capture that revenue and strengthen the relationship. How does a strategic plan differ from a key account strategy? Are there other business units to sell into?

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Customer Centric Growth Amid COVID

Revegy

Account Intelligence is the Core of Customer Centricity. Developing customer insights isn’t a one-time, static exercise. It is an ongoing effort that should be an integrated part of your client development and account planning strategy. The best ideas may not always come from the sales team.