Account Strategy Co-Creation Communication Sales 
Strategic Account Management Association
OCTOBER 26, 2021
It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.
Cosawi
JANUARY 29, 2024
In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.
KAM With Passion
JUNE 20, 2021
It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). A well designed competencies reference framework allows to assess the competencies of each Key Account Manager, whatever their degree of experience.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. DEMONSTRATE YOUR ABILITY TO PIVOT.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. DEMONSTRATE YOUR ABILITY TO PIVOT.
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