Mike Kunkle

MAY 11, 2022

Sales Transformation. I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. The Elements of Sales Force Effectiveness.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Hubspot Sales

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Co-Creation 87

Co-Creation Artificial Intelligence Sales Onboarding 87

Cosawi

JANUARY 31, 2020

Customer buying journey: The Marketing and Sales roles in this tight collaboration. In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. At a point of sale, you are engaging with customers at the big-box sports store, sharing the shelf with 30 other soccer balls.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. Content tools equip teams with rich options that expand their digital footprint, ultimately scaling their media and sales reach.” Writer is another example.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Hubspot Sales

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Co-Creation 109

Co-Creation CRM Sales Value Proposition 109

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation 52

Co-Creation Key Account Management Internet Media 52

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Virtual events (although 23% saw this area decreasing).

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

PandaDoc

MARCH 9, 2024

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration.

Co-Creation 52

Co-Creation Communication Meetings Onboarding 52

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

QYMATIX

OCTOBER 19, 2021

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Zendesk

OCTOBER 19, 2021

Even if sales reps sold a product every second for 24 hours a day, that productivity would hit a limit. You then have two choices: hire a larger sales team, or enter a channel sales partnership. percent of companies reporting increased annual revenue from channel partners, channel sales is a concept worth exploration.

Food and Beverage 98

Food and Beverage Sales Retail Onboarding 98

Hubspot Sales

FEBRUARY 15, 2019

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Wouldn't it be great if your sales team could connect with prospects in a similar way? sales, marketing, and customer success). sales, marketing, and customer success).

Software 139

Software Software Co-Creation CRM 139

KAM With Passion

MARCH 17, 2022

Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative. Complex Sales. The Complex Sales Capability. The leading contributing functions to this capability are marketing and sales. Key Account Management.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAM With Passion

JUNE 20, 2021

It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). These cover general business acumen as well as sales and negotiation skills and competencies. Advanced – Module 5: Driving co-creation with a truly strategic account.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Nutshell

AUGUST 24, 2018

Inside sales refers to any form of selling that isn’t done face-to-face. Unlike outside sales (or field sales ) reps, inside sales reps connect with potential customers remotely through phone, email , and web conferencing. Among B2B companies, the use of inside sales reps has exploded in popularity.

Sales 91

Sales Co-Creation Publishing B2B 91

Strategic Communications

OCTOBER 3, 2023

Rana Salman, a sales expert and founder of Salman Consulting, points to research from IDC indicating that 84 percent of senior executives use social media to support buying decisions, and research from LinkedIn reporting that 78 percent of social sellers outsell peers who don’t use social media. TikTok has product links too.” Salman agrees.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Cosawi

JULY 14, 2021

Driven by her desire to make a real difference to patients’ lives and following a successful 30-year career in executive sales and marketing roles in the pharmaceutical and biotechnology industry, Dominique now advices organizations on effective KAM business transformation and implementation. CO-ORCHESTRATION AND CO-CREATION .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

QYMATIX

OCTOBER 19, 2021

Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Let’s then peep inside the crystal ball to see what sales (and marketing) can look like in the future.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

DemandFarm

AUGUST 31, 2023

KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies. A McKinsey study reported that upselling and cross-selling can increase marketing ROI by nearly 30% and overall sales by approximately 20%.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

MDI Training

NOVEMBER 14, 2023

Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

SBI

AUGUST 23, 2021

Bigtincan (ASX:BTH), the global leader in Sales Enablement automation, announced it has entered into a binding agreement to acquire 100% of Brainshark, Inc. Combining Brainshark with Bigtincan’s Sales Enablement platform will be transformative for customers and their customer-facing teams. Brainshark”).

Co-Creation 55

Co-Creation Acquisition Financial Services Onboarding 55

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? By adopting the right sales methodology, you can unlock your sales team’s full potential. What is a Sales Methodology? SPIN Selling 6.

Sales 52

Sales Account Management e-Learning Decision-making 52

CoSell

MAY 27, 2021

Often, you need to dive deep into the data, and at the same time, communicate with your heart. Let’s see what this might mean in your sales organization. They can offer something that the channel partner does not have such as qualified sets of leads, or specifically focused sales coaching. It’s a fine art and science.

Co-Creation 52

Co-Creation B2B Customer Value Profitability 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? We cover how and why ABM and KAM/SAM integration improves results, the common blockers preventing sales/marketing collaboration, best practices and tactics for increasing pipeline and sales velocity, and finally some first steps to enact ABM and KAM/SAM integration.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Insightly

JANUARY 2, 2024

Review a webinar where sales leaders talk about ways to improve ROI from CRM. A CRM, when properly implemented , aligns perfectly with these goals by providing the tools you need to: Increase sales revenue/revenue growth Decrease operational costs Maximize internal collaboration and productivity Let’s take a closer look at each of these.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. DEMONSTRATE YOUR ABILITY TO PIVOT.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. DEMONSTRATE YOUR ABILITY TO PIVOT.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

The Congruity Group

APRIL 20, 2023

While there are a number of causes, some of the most common include siloed data, information and communications. The sales team promising more than can be delivered or failing to share their specific promises with the fulfillment team are also common issues. They did this by watching how women cleaned their homes.

Co-Creation 52

Co-Creation Retail Customer Experience Innovation 52

SBI

SEPTEMBER 23, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management.

Management 35

Management Co-Creation Facilitation Meetings 35

Luminas Strategy

JULY 27, 2023

Although Owens Corning is famous for its PINK insulation, it’s also a highly diversified manufacturer of building and composite materials — a Fortune 500 company for more than 50 years, employing more 19,000 people, doing business in 37 countries and earning about $ 6+ billion in sales each year.

Manufacturing 52

Manufacturing Value Proposition Co-Creation Suppliers 52

Red Star Kim

JUNE 15, 2023

My KAM/relationship management experience (0=low, 10=expert): 0% 18% 18% 9% 9% 9% 18% 18% 0% 0% Have you had formal sales training?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

OnStrategyHQ

FEBRUARY 16, 2024

This could mean creating committees that will specifically oversee the implementation, communication, and ever-evolving regulations. This also means setting up a communication approach and a review process to integrate into your quarterly review cadence. Step 5: Communicate This final step is the communication process.

Artificial Intelligence 52

Artificial Intelligence Government Value Proposition Co-Creation 52

Cosawi

DECEMBER 28, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Empathy can be used to listen as well as communicate. Dominique Co?te? What’s next?

Leadership 52

Leadership Co-Creation Account Management Decision-making 52