Remove Co-Creation Remove Communication Remove Procurement Remove Sales
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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

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The Importance of Aligning Marketing and Sales

Strategic Communications

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

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Transformation through Agile Leadership

Cosawi

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review, “When CEOs Make Sales Calls,”¹ in which he describes the impact of top management’s involvement in the customer relationship. Empathy can be used to listen as well as communicate. Dominique Co?te? What’s next?

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Are we communicating value back to the customer, all the stuff that’s really in the day to day of someone who’s in a role like account manager, customer engagement, client services, customer success is called lots of things but the the job is fairly similar. I didn’t really communicate it to anybody.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

But that’s something we’re seeing more and more and we are working with two, one in particular, but two large enterprises doing exactly that, around their internal communication to start with and again, you can imagine, and rightly so, it’s a new box of tricks, call it that, for want of a better word, it just is.

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6 Myths Busted about Working Remotely!

SmartKarrot

Another crucial thing is to implement proper communication channels to help create strong bonds among the employees. They argue that remote employees cannot physically present and discuss their ideas with their co-workers. Building relationships with co-workers when working remotely can sometimes present some challenges.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. You need a compelling reputation, organized procedures, unambiguous communication, and effective project management to attract such clients.