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Remove Account Strategy Remove Co-Creation Remove Meetings Remove Procurement
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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. In addition, a monthly touchpoint with the SAM is necessary to coach them, stay abreast of the account and prepare for customer meetings. Figure 3: Matching the right executive sponsor. What’s next ?

Account Management 520
Account Management Co-Creation Leadership Procurement 520
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Transformation through Agile Leadership

Cosawi

DECEMBER 28, 2021

Stay informed on the account through an established strategic account process. Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”.

Leadership 52
Leadership Co-Creation Account Management Decision-making 52
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