Account Strategy, Co-Creation and Value Proposition

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Account Strategy

Co-Creation

Value Proposition

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. These sponsors not only provide buy-in but also actively participate in the ABM strategy.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

How to define a strong KAM Training Path

KAM With Passion

JUNE 20, 2021

However, it is less broadly recognised that, when the company operates in a complex business ecosystem, and when the sales process itself is complex, it is absolutely mandatory for Key Account Managers to be highly proficient in complex sales. The training module also covers how to build an Account Strategy and the associated Action Plan.

Key Account Management

Key Account Management Account Management Co-Creation Account Planning

Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

How to define a strong KAM Training Path

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