PandaDoc

APRIL 21, 2023

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. What is strategic account management? decline in win rates.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

ProlifIQ

JUNE 21, 2023

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

APRIL 13, 2023

Abhijit Gangoli Abhijit Gangoli is a co-founder and CEO at DemandFarm , a key account management (KAM) software that helps companies to make KAM data-driven , predictable and scalable. Alex Raymond Alex Raymond is the CEO and founder of Kapta , a company that provides software solutions for enterprise account management.

Account Management 11

Account Management Key Account Management Management B2B 11

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. Happy Selling!

Management 48

Management Suppliers Profitability Account Management 48

Deep Insight

AUGUST 16, 2021

‘Hunting elephants’ is a term used by sales people to describe the targeting of very large clients. Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52