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Key Account Management: The Ultimate Guide

Hubspot Sales

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. How to identify key accounts.

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Key account management strategy: Setting things in motion

PandaDoc

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. What is strategic account management? decline in win rates.

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How to define a strong KAM Training Path

KAM With Passion

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Business Reviews in a Key Account Management context.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

First things first: find out what they want You can't adapt your account strategy until you understand what the new procurement team want. The Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales. One of the only sales books I've read that has a dedicated chapter on partnering with procurement.

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How To Build An Account Management Strategy

ProlifIQ

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts.

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Becoming the expert for your customer

Jermaine Edwards

When I started out in sales I was told to do customer research. Some account managers and key account managers can get paralysed by over research. They are: Market Impact (I) Market Change (C) Market Strategy (S). No one told me what I should be researching, why and how I should use it.