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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.

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Strategic Account Management

ProlifIQ

By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.