Remove Acquisition Remove Advertising Remove Co-Creation Remove Meetings
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

article thumbnail

How to calculate ROI of CRM (& improve it too!)

Insightly

Marketers use ROI to benchmark the effectiveness of their advertising placements. Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. the ROI of CRM).

CRM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Art of Client Service, with Robert Solomon

Account Management Skills

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. Jenny 07:44. Jenny 11:15.