How to systemise account management in your agency, with Alex Raymond
Account Management Skills
AUGUST 24, 2021
And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting.
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