Account Management Skills

APRIL 3, 2023

Very popular 10 years ago, it didn’t really work, co-creation is fine to a point. And it tapered out a little bit, a lot of bang into co-creation. But it gets back to that co-piloting, that this isn’t taking your, well, it’s probably going to take some jobs in fairness. But with new tools?

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

AUGUST 24, 2021

The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting. You know, maybe they came down on them originally from a procurement perspective and kind of squeezed them dry.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

OCTOBER 4, 2021

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52