Account Management Skills

AUGUST 24, 2021

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. With the acquisition, Seismic boasts a roster of 750 customers. Headcount exceeds 800 across 12 offices.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

SmartKarrot

SEPTEMBER 1, 2022

Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. You will undoubtedly spend that time in numerous meetings, perhaps entangled in office politics or navigating hoops as the legal and procurement departments investigate your business. Be not alarmed.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

Account Management Skills

OCTOBER 4, 2021

So to me, if you look at the clients who have done iconic work, Apple with TBWACHIATDAY, Wieden+Kennedy with Nike, Crispin Porter Bogusky with the Mini, if you could have a list, you’ll find that there is a deep and abiding relationship built on trust that preceded the creation of great work. This is what’s happened.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52