Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Some suggested focusing on reporting profit improvement instead. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development. 30% All of them.
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