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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

And we touched on ideas to integrate vertically and horizontally through the value chain. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. Review our business plan. Review case studies of PSF marketing and business development. 60% Where now?

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Contract Renewal Management The process of managing the renewal of contracts with key accounts involving negotiation, pricing, and value proposition analysis is known as Contract Renewal Management. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

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How to write a sales strategy that actually works

PandaDoc

Note that if you’re a small business owner, you may have access to this information without knowing it. If your current team uses a CRM or a sales platform with a defined pipeline, you may have a fair amount of trackable data regarding your current sales pipeline. Does it come down to new customer acquisition? Churn rate?

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