Acquisition, Client Development, Decision-making and Value Proposition

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Acquisition

Client Development

Decision-making

Value Proposition

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

JULY 11, 2022

And we touched on ideas to integrate vertically and horizontally through the value chain. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. 40% Selling (winning new clients). 10% Existing client development. 0% Referrer development.

Innovation

Innovation Marketing Stakeholders Value Proposition

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management

Account Management Management Account Planning Co-Creation

Strategic Accounts Today

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

How to systemise account management in your agency, with Alex Raymond

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