Acquisition Client Relationships Customer Life Cycle Onboarding 
Arpedio
JANUARY 3, 2024
These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on client relationship management. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals.
SmartKarrot
MARCH 8, 2022
A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customer life cycle optimization from pre-sales. Rachel has held numerous positions, including Director of Customer Success at Doodle.
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