Acquisition Customer Value eBook Negotiation 
Nutshell
JANUARY 14, 2020
One more thing to be aware of when you’re selling a SaaS product is that SaaS packages tend to be highly customizable in terms of features, which can further draw out the sales cycle as prospects negotiate which features they need for their business. Customer Acquisition Cost (CAC). Free Trials. ” Jane Van Sickle , Sr.
SBI
NOVEMBER 7, 2019
Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Headcount exceeds 800 across 12 offices.
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