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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Account Reviews Account reviews for key accounts are regular evaluations conducted by a company to assess the performance and satisfaction levels of its most important customers and develop strategies to improve the overall relationship with the account.

Key Account Management 52
Key Account Management Account Management Management Value Proposition 52
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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

FEBRUARY 9, 2022

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.

Value Proposition 52
Value Proposition Advertising Sales Profitability 52
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