Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. See also integrated-business-planning-oct12.pdf See also integrated-business-planning-oct12.pdf We looked at some ways in which this could be achieved.
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