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The Rise of B2B Customer Communities: Business Benefits and Examples

SmartKarrot

APRIL 29, 2022

Talking about B2B relationships, we can see a clear upswing in customer communities. These are proving beneficial for businesses too. What is a B2B Customer Community? Before diving into benefits and examples, let us first understand the basic concept of customer communities. So, keep reading!

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B2B Customer Life Cycle Advertising Customer Success 10
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The NPS (Net Promoter Score) Does Not Work Any More: Here Is Why!

SmartKarrot

AUGUST 23, 2022

If any B2B SaaS (Software as a Service) company, or any company for that matter, had to choose one metric that measures their performance among the dozens of metrics, it would be the NPS or the Net Promoter Score. Almost every SaaS B2B Company trusts the net promoter score to assess its profitability and success in the true sense.

Customer Life Cycle 10
Customer Life Cycle B2B Customer Success Customer Experience 10
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