65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
Executive Sponsorship A key account management strategy that involves engaging senior executives from both the company and the key account in the relationship-building and growth process. MEDDIC MEDDIC is an acronym that stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.
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