65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
Joint Business Planning A collaborative process between a company and its key accounts for setting strategic objectives, aligning resources, and identifying opportunities for mutual growth. MEDDIC MEDDIC is an acronym that stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.
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