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Why agency account managers struggle to think ahead

Account Management Skills

For example, to have time to: Think about their client’s business commercially e.g. download the client’s annual report or download their quarterly investor relations meeting transcript to hear the CEO talk about company performance and pipeline. Account managers generally want to be more informed.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.