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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. What are senior managers scared of?

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What a senior account director does in a brand strategy agency, with Andy Kaye

Account Management Skills

And if you’re in an agency account management role and you’re keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. I’ve got a Senior Account Manager and an Account Manager currently working in my portfolio.