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Account Management Techniques: Strategies for Success

Arpedio

Understanding Account Management In the realm of business, account management stands as a cornerstone function responsible for nurturing and overseeing client relationships. Its primary objective is to cultivate mutually beneficial partnerships with clients or customers, ensuring their needs are met while driving business growth.

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Strategic Account Management

ProlifIQ

By identifying and categorizing strategic customers, account managers can allocate appropriate resources, tailor their approach, and develop customized strategies to meet the specific needs of each account. Strategic account management planning involves proactive and strategic thinking.