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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

You can negotiate on your additional compensation too. If you'd like help to negotiate your salary, book a Career Power Hour with me and we can work out the best strategy together. Be realistic with what you ask for too. Somewhere between a 5% to 15% increase on your base salary is reasonable, depending on your business case.

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Account Management Techniques: Strategies for Success

Arpedio

Continuous Innovation: Stay abreast of industry trends and emerging technologies to identify new opportunities for providing value-added services. Continuously innovate and evolve your offerings to meet changing client needs and expectations. Encourage innovation and experimentation to test new approaches and stay ahead of the curve.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

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Strategic Account Management

ProlifIQ

By identifying and categorizing strategic customers, account managers can allocate appropriate resources, tailor their approach, and develop customized strategies to meet the specific needs of each account. Strategic account management planning involves proactive and strategic thinking.