65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools. SPIN Selling SPIN Selling is a consultative sales methodology developed by Neil Rackham, which focuses on identifying the customer’s situation, problems, implications, and needs.
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