65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools. Value Proposition A statement that articulates the unique value that a company’s products or services offer to key accounts, often tailored to their specific needs and pain points.
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