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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. What is true in the private life is true in business as well, especially between a supplier and their customers. This being said, the practice of Business Reviews must be adapted to the context and to the importance of each customer.

Key Account Management

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Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

The Business Review: a modern classic, so important also during difficult times

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