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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. Client Experience (CX) and thought leadership remain top business development priorities. Launching new products and services. Professional and Business services employs over 4.9m

Marketing 130
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Client Insights Report 2021 (part one) with Carey Evans & Simon Rhind-Tutt

Account Management Skills

And, you know, especially for the business services sectors, such as marketing services, most clients, not all but most, cut their spending and agencies had to rapidly adapt be it furloughing staff or putting other staff on to reduced days per week. They look for innovative ways of doing it, and they sorted it.