Arpedio

AUGUST 24, 2022

With that being said, there are countless types of plans and strategies that one can use in order to obtain marketing efforts or uphold client relationships. A key account plan is your methodical strategy for ensuring your key client has a satisfactional customer experience throughout the life of the account.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

JUNE 2, 2023

It’s a game plan, a roadmap, a strategic guide that helps you navigate the tricky waters of client relationships and skyrocket your revenue. Without this strategic framework, it’s tough to develop an effective playbook of tactics and foster long-term business relationships. Who holds the decision-making power?

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

Arpedio

JANUARY 11, 2023

In fact, it’s particularly important for B2B organizations, as a lot of their success rests on the quality of their account management. It’s his or her job to keep a cool overview and pull the right strings to maintain healthy and beneficial relationships that last. And this is where account management comes in.

Account Management 52

Account Management Management Key Account Management B2B 52