Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure
Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. Some suggested focusing on reporting profit improvement instead.
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