Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. Some suggested focusing on reporting profit improvement instead.
Red Star Kim
AUGUST 24, 2023
And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.
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Account Manager Tips
APRIL 26, 2021
Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.
Blue Canyon Partners
DECEMBER 4, 2020
Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.
Blue Canyon Partners
DECEMBER 4, 2020
Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.
Arpedio
AUGUST 24, 2022
Basically, an effective key account plan should include a consistent approach to how you build background information on critical clients, develop a sales approach, and build a relationship that is solely based on proactive management and support. The first step is all about understanding the position of your current accounts.
ProlifIQ
JUNE 21, 2023
The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. By investing in relationship-building, problem-solving, and innovation, organizations can foster customer loyalty and maximize value from existing relationships.
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