article thumbnail

Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

And the important distinction between cash and profits is highlighted. The next public commerciality workshop (for marketing and business development profesionals) is in September through PM Forum The post Book review: All you need to know about commercial awareness by Christopher Stoakes appeared first on Kim Tasso.

Finance 130
article thumbnail

The trouble with account managers

Account Management Skills

Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Referrer management – Grading, Research, Discipline, Storytelling and Leveraging your exemplars

Red Star Kim

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

article thumbnail

Net Promoter Score (NPS)

Flevy

They may appear profitable at first since they are acquiring customers, but their overall effect of encouraging others not to purchase is damaging to the company as a whole. Detractors (scores 0–6) , on the other hand, voice displeasure and endanger a company’s reputation. They give the organization a score ranging from 0 to 6.

article thumbnail

How Much Money Does a Key Account Manager Really Make?

Account Manager Tips

Here are some things you'll do as a key account manager: Deliver your company's strategy and vision Manage client risk (defection, competitor threats, issue resolution) Gather market intelligence and evaluate emerging trends Drive client development Provide data and insights to help your clients make better decisions.

article thumbnail

3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.

article thumbnail

3 Guidelines for Managing Disruption

Blue Canyon Partners

Disruptive opportunities can: Enable B2B players to place their bets correctly on adjacencies Create new businesses Develop new monetization models with recurring revenue structures Exploit hidden situations that result in profitable, sustainable growth. So often we have learned that this is not an easy journey.