Red Star Kim
JULY 11, 2022
Some suggested focusing on reporting profit improvement instead. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. 40% Selling (winning new clients). 10% Existing client development. 30% All of them.
ProlifIQ
JUNE 21, 2023
The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.
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SmartKarrot
OCTOBER 5, 2023
Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment. Value Alignment to Different Personas Understanding and aligning the organizations value propositions to different customer personas is crucial.
Account Management Skills
AUGUST 24, 2021
Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.
SmartKarrot
MAY 9, 2022
Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Identify opportunities to grow leads and improve the profitability of all campaigns. Educate the agency and clients on digital marketing and search best practices.
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