Remove Client Interview Remove Customer Success Remove Organization Remove Suppliers
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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture?