Lessons from a Winning Global Account Management (GAM) Program
Strategic Account Management Association
JUNE 14, 2021
By Danielle Matteson, Vice President, Strategic Accounts Program, AVI-SPL. AVI-SPL is a digital enablement solutions provider that serves 86 percent of the Fortune 100. We conducted client interviews and facilitated group discussions through our customer advisory board. million at program launch to $8.4 million today.
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