Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
Q: Do you feel that a lot of the work you’ll need to do in building account-based growth will be around organization and culture? Some things have evolved, partly due to the pandemic; we went all digital, and things are much more hybrid now. In sales, we’ve seen account management—putting senior people on your top customers.
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