Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Management Skills
JUNE 15, 2021
?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. why it’s important to agencies and clients to get the writing of the brief right. what’s the implication of having a shitty brief. where briefs go wrong. The first one is definitely consistency.
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