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Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Management Skills

Then I opened my own strategic consultancy in 2012, and worked for major healthcare companies, and health or wellbeing related companies. Bad briefs, cost in time, productivity, money, client relationships to agencies, or bad briefs create bad synergy and team problems. Ceylan 07:42. Okay, so this is a great question.