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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Sales people won the clients. Key account managers kept them.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Warwick Brown // Account Manager Tips.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

They don't need anything As a key account manager, if you've done your job right, there's no reason for them to keep in touch. When everything runs smoothly, your client can concentrate on things that aren't working. Rebalance your communication expectations to align with your value as a supplier.

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Top 7 Books for Key Account Management

SmartKarrot

In the fast-paced and ever-evolving world of business, nurturing strong and lasting relationships with key clients is crucial for success. Key Account Management (KAM) is the art of strategically managing and nurturing these vital accounts, unlocking their full potential and driving long-term growth.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. In the forthcoming sections of this write-up, I will help you with some of the primary challenges that key account managers face post sales.

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6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. In the forthcoming sections of this write-up, I will help you with some of the primary challenges that key account managers face post sales.

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#008 Survive the speed of change - become an irreplaceable advisor

KAMCast

IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them?