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The Importance of Aligning Marketing and Sales

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy.

Marketing 52
Marketing Co-Creation e-Learning Sales 52
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

NOVEMBER 7, 2019

Doug Winter, Seismic co-founder and CEO. Marketers understand that producing personalized, compelling content is foundational to providing value to their company’s bottom line and therefore the business at large,” said Doug Winter, Seismic co-founder and CEO. San Diego, CA and New York, NY (November 5, 2019) –. Industry News.

Acquisition 20
Acquisition Account Planning B2B Onboarding 20
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