Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

OCTOBER 29, 2017

Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. He published a best-selling book of the same name. You don’t need to publish books to be YouTube-famous.

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

Red Star Kim

OCTOBER 18, 2022

She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. , Saatchi & Saatchi, Timberland as well as a US management consultancy. There’s a detailed explanation of the study.

Organization 130

Organization Innovation Leadership Management 130