Flevy
MARCH 20, 2024
This article aims to explore the significance of Open Innovation Programs within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can guide strategic decision-making, facilitate effective strategy formulation, and drive operational enhancements.
Cosawi
DECEMBER 28, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.
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Red Star Kim
MAY 11, 2023
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).
Hubspot Sales
OCTOBER 29, 2017
Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. He published a best-selling book of the same name. You don’t need to publish books to be YouTube-famous.
Red Star Kim
OCTOBER 18, 2022
She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. , Saatchi & Saatchi, Timberland as well as a US management consultancy. There’s a detailed explanation of the study.
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