Flevy

MARCH 20, 2024

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Cosawi

DECEMBER 28, 2021

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Organizations today are surfing on the edge of chaos”.

Organization 130

Organization Innovation Leadership Management 130