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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

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Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg

Arpedio

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. He recalls a meeting with the CEO of a large insurance company.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Meetings face to face are becoming a rare commodity.