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Dubai, Madrid and soon Bangkok – around the world with MDI

MDI Training

At the pitch, we were able to convince them with an innovative presentation using an e-learning tool and a concept based on the 70-20-10 model, where the focus is on maximum practical benefit and integrated transfer assurance. After all, this is exactly our playground. Here our agile mdi mindset was really beneficial. Nicole Altenberger, BA.

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Book review – Managing Brands

Red Star Kim

I attended an excellent seminar on the legal aspects of brands in early 2023 by Azrights intellectual property lawyers. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).